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Online Marketing Services
"Provides dedicated Online Marketing Solutions for Vietnam's Hotel and Travel Companies."
| Search Engine Marketing |
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Good looking, but DOA
Without visitors your site is just a code on a machine. Many business owners fall into the trap of thinking only of the looks of their site or make that their key objective. Make sure you understand why you need the site before you start your design. Get a free Needs Analysis Form to help you.
Contact us for FREE needs analysis Form
Keyword Analysis - Your Market
We'll provide you with a report that details how often people search for target phrases that are important for your business, and also tell you how many competing sites use those keywords. Finding the right keywords will drive the most important site optimization tasks. This work will also be a part of your market research and will help you sharpen you your pencil in the copy writing for the site.
Search Engine Positioning or Ranking
Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work or no consideration for SEO is taken when the site is created.
Search Engine Optimization Services
TACi will optimize your web pages to be user and search-engine friendly. Easy navigation and fast-loading pages keep visitors happy. Keyword rich content and spider friendly pages get you listed and help you get targeted traffic.
Link Building Strategies
Both your internal and external linking methods and strategies will affect your positioning on the search engines. In order to achieve top ranked web site listing on search engines like Google, optimizing your web site content is not enough. Link popularity is a key component in determining how highly your web site is ranked. We will help you set both internal and external link strategies to improve your web site ranking.
Search Engine Submissions Service
Submitting your web site to search engines without optimizing is a waste of time. TACi performs search engine submissions to the top Search Engines and directories manually. We will submit your site to top search engines on an individual basis by hand. This will include completing all required forms on search engines such as AOL, Alltheweb, Alta Vista, Google, Hotbot, Lycos, MSN and Open Directory.
Ongoing maintenance is essential to maintain optimal positions within target search engines. Due to fluctuations in indexing tactics and intervals by search engine bots or spiders, your site's ranking may fluctuate.
Paid inclusion: Paying to be included in a search engine or directory index. Does not improve search rankings but guarantees inclusion of pages a spider might have missed and “respidering” of pages periodically. Also called pay for inclusion (PFI).
Paid placement: Paying for a link to be included on a search results page, usually at the top or right of the regular search results and set off by being labeled “sponsored links” or the like. Also called PFP - pay for placement, pay for performance, pay for position or pay for prominence.
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| Travel Affiliate |
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If you're an online business, instead of paying for an ad, like a banner, you pay for the result - the sale. This is called affiliate marketing. Build your own affiliate program and boost your sales, leads and web site traffic by promoting and building your own large 'pay for performance' sales team. This sales team will widely promote your web sites products and services. Affiliate marketing and affiliate networks are very effective web site promotion strategies. They significantly boost sales results and web site traffic.
Affiliate Marketing is a referral-based marketing strategy (also called "revenue sharing"), in which Merchants pay Affiliates commissions for referring business to the Merchant's web site. Merchants do not pay for advertising with their Affiliates until a sale occurs. They only pay a small commission to referring Affiliates for resulting sales. Since the referring web site has a direct incentive to send customers to the merchant, they tend to market their Merchant's products or services more aggressively. In fact, affiliates are becoming well known & well respected for their effective marketing ability.
You can create your own affiliate network and be in total control of your affiliate relationships or participate in affiliate networks. This is a marketing tool you should consider.
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| Hotel Promotion |
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Online Advertising
Online Advertising is NOT just about banners. The world of online advertising is in constant flux. New, innovative and interactive advertising methods are constantly being introduced. How will you know which are right for you? The experienced online professionals at TACi work closely with you, beginning by learning about your target audience, and then researching, securing and developing the best ad creative for placement on the Web's leading sites.
Examples of Online Advertising and ad placements include:
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Rich Media Advertising (Flash ads, streaming audio/video, and more) |
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Sponsorships (web sites, emails, forums, sweepstakes, etc) |
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Email Sponsorship Advertising Newsletter and E-zine Advertising |
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Advertorial (Paid-For Editorial) |
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Placements Pop-Up/Pop-Under Advertising |
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Traditional Online Banner Advertising |
TACi takes care of you on the backend as well, auditing your online advertisement campaign to assure its proper delivery, tracking and optimization to enhance your ROI and post-campaign analysis to examine your results. Interested in learning more on our Online Media Buying & Internet Advertising Services?
Offline Advertising
Equally, if not more important, is to promote and market your web site Off-Line. The World Wide Web has millions of web sites with thousands being added daily. Don't totally rely on visitors finding your site on the web through on-line search engines and directories. Follow these 6 steps to achieve success in your off-line web site promotion:
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Have your web site address printed on everything. This includes your business cards, stationary, letterhead, invoices, company/organization brochures, product brochures, any promotional gifts you give away like pens, key chains, coasters, rulers, etc. Instead of reprinting your current materials, consider placing stickers (printed with your web site address) on all of your literature, business cards, etc. When it is time to reorder, make sure your web address is printed on those items. Also, don't make someone have to pull out their magnifying glass to see your web site address on your advertisement pieces. Place it in a prominent spot and make it stand out! |
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Place a sign (that has your web site address on it) in your business/organization window. |
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Send a press release to your local newspaper announcing your new web site. |
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If you have employees, make sure that they know your company's web site address. Who knows, they might pass your web site address along to someone who may be interested into your products and/or services. |
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Send a letter and a card (with your web site address on them, of course) to all your past and current clients. |
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Lastly, tell everyone you know that you have a web site and give them some business cards (again with your web site address on them) to pass along to others. |
All too often individuals and companies/organizations with web sites overlook the benefits of Off-Line promotion and marketing. When you have a web site, let people know about it - don't keep it a secret!
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| Web Design & Hosting |
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| Presenting a clean, professional, well-designed website can dramatically improve your browser to buyer conversion rate. TACi can design a world class website that meets the needs of your business and exceeds your expectations.
Web design services
The foundation of a hotel's online distribution strategy begins with the website. A well-designed website should be both search engine friendly and user friendly and should work to attract, persuade, convert and retain customers. The degree to which your site performs each of these functions will determine the overall success of your online distribution strategy.
So what makes TACi and our web design team right for your web design project? The answer is simple... Our designers know the lodging & travel business. We have identified the "best practices" used by the leading hotels & travel online and we will share our expertise to ensure that we create the best site for your business. Whether you are a four star resort or a limited service hotel, our design team has the knowledge and skills to help you succeed online.
Our consultants will collaborate with you to ensure that your website is:
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Visually appealing (to your standards) |
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Search engine friendly (increase ranking) |
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Professionally designed (build trust) |
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Easy to navigate / fast loading (enhance user experience) |
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Easy to read and scan (give users what they want) |
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Segmented with content for your target markets (sell) |
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Optimized to convert more lookers into bookers (sell) |
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Technologically advanced with virtual tours, etc (sell) |
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Optimized with customer support tools (save time & money) |
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Equipped with email tools (facilitate ongoing marketing) |
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Equipped with traffic monitoring tools (measure ROI) |
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Easy to update and add new content (easy to manage) |
Ultimately, the primary benefit of these design attributes is that your site will generate 3 to 5 times more transactions than your competitive set.
Our Web Development Process
Our web development process is described below:
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Client Needs Assessment:
- Identify client's design goals
- Identify client's marketing goals |
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Graphic Design / Navigation Architecture:
- Identify client's favorite website designs
- Provide "best practice" samples
- Review client's content goals
- Provide client with 3 to 4 sample designs (See our Website Templates)
- Finalize site architecture and design |
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Content and Photo Collection:
- Collect page content
- Collect hotel / resort photos
- Optimize content for search engine optimization
- Create website META tags |
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Web Development:
- Create site
- Develop technology solutions for online booking
- Develop technology solutions for email collection |
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Site Launch:
- Client testing and final edits
- Site launch
- Search engine submission |
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Web Hosting
TACi offers customized web hosting exclusively for our design clients. Please note that we do not offer web hosting as a stand alone item, but rather as a service only available to our design clients. This is another example of our "single source" approach to serving our clients media needs.
WEB HOSTING PLANS:
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UNIX Web Hosting |
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Windows Web Hosting |
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Managed Web Hosting (Dedicated Server) |
Things go more smoothly and seamlessly if your web hosting company and your web design company are one and the same -- you will have one contact point for all of your web issues and you will never hear "call the developer & ask them" or, likewise, "call the web hosting company and ask them." We will even handle your domain name registrations for you, if you wish (in your name, of course).
TACi offers shared web hosting options, E-commerce, hosted database solutions, dedicated servers, and more. TACi will work with you to ensure that the web hosting that we provide is tailored to meet your needs.
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| CD-ROM Design |
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Multimedia presentations of text, sound, animations, music, voice over narration, video clips, Flash, PowerPoint presentations, searchable databases, documents, and/or PDF files.
TACi typically uses Macromedia® Director®, an industry standard, for designing and developing our cd rom projects. We can also develop cd projects using Macromedia® Flash®, Microsoft® PowerPoint®, or HTML. The final interactive project can be delivered on a CD ROM, DVD, Kiosk, the Internet, or a combination thereof and can be programmed to run on PC, Mac, or both (hybrid).
The kinds of projects suited for cd rom distribution are endless & it's also often more cost-effective to distribute projects on a cd rom rather than on traditional materials!
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Hotel Presentations |
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Interactive Travel Catalogs & Brochures |
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Tradeshow Handouts |
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Virtual Tours |
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TACi will work closely with you to determine the most effective and efficient method for your interactive CD Rom design project.
If you are unsure about the needs and requirements of your audience, TACi's Web Studios can also provide pre-production research and an audience assessment. Please contact TACi for more information or fill out our online quote request and a TACi representative will contact you.
We also offer CD Rom duplication and CD Rom replication services. Please click here for prices & additional information or, for an instant CD Duplication or CD Replication quote.
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| Content Management |
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Content is often the most overlooked part of a project.
While it's very true that great design and/or innovative technology can make a good first impression, it really doesn't matter if you don't have anything to say. Without a clear, concise message, your marketing materials aren't reaching their full potential. What do your marketing materials say about your company or organization?
Your message must be compelling and consistent at every point of contact.
Our marketing copywriters can develop a clear, concise message for use in all of your marketing efforts. One of our unique strengths is that we understand the differences between web, print and new media and we know how to make them work together to give you a consistent message across all media.
TACi also provides technical editing and developmental editing. We have competency in a variety of technical and medical fields at the doctoral level. We also have staffs that have doctorates in English and specialize in technical writing.
TACi copywriting, editing, and technical writing services include:
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Original / initial copywriting & content development |
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Editing / rewriting of existing content |
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Technical & developmental editing |
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Proofreading |
For additional information about our copywriting, editing, and technical writing services, or to request a quote, please contact us!
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| Consultant & Training |
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TACi has made numerous presentations on Internet marketing, web design, search engine optimization and email marketing at various travel and technology tradeshows and conventions. If you would like more information about our presentation capabilities or a speaking bio, please contact our experts.
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If your business falls outside one of these categories, please contact us to discuss how we can customize our solution to to meet your needs.
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To reach TACi sales, please call us at  or access Contact us section. |
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